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Branding Your Photography Business
This is the first post we have done on the business side of photography and we are going to kick off with branding your photography business. As I was a Business Development Consultant for many years before I stopped work to start a family, I figured it was time to mix my knowledge of photography and business into one post - I'd love to know what you think!
In a nutshell, your brand is what differentiates you from other businesses. It should tell people who you are, what you do, and what they can expect from you. Branding includes your logo, your website, your packaging, your promotional materials and even your writing tone and personality. For a photography business, obviously your brand should also communicate your photography style.
Understanding the Lightroom Catalog
Although Lightroom also makes a damn good job of editing your photos, at it’s heart it’s a file management system, allowing you to organise and manage your pictures with ease. The main "heart" of Lightroom is the catalog, so a good understanding how that works is essential, and it will help enormously when it comes to managing your files!
Which Camera Lens is Right For You?
Buying yourself a new lens - particularly if this is your first purchase away from the kit lens - can be an overwhelming experience! It's an important decision for you to make too, since your lens choice plays a critical role in making sure you images look the way you want them to! Unfortunately, there is no one single lens that will suit everybody, all of the time, so which lens is best definitely comes down to personal choice.
With that in mind, I've come up with 8 questions that you can ask yourself before you buy a lens to determine which is the best lens choice for YOU, and help you narrow down all the options that are out there.
What is Lightroom, and do I need it?
Have you heard of the photo editing application Lightroom and wondered what it is, and how it compares to more well known Photoshop? Then this is the blog post for you!
I'm going to give you an overview of what Lightroom is and how it's different from the other well-known offering from Adobe, Photoshop. I see all the time that people try to see if one is better than the other, or which one they get, but the truth is, they both excel at totally different things!
Ready? Let's go!
My Project 365 2016 Photo Book
Last year I created a photo book of all my Project 365 photos from 2015, and I cannot tell you how much I LOVE it! After looking through it at the end of last year, it really renewed my motivation to continue with the project for another year. So, for 2016, I'm doing pretty much the same thing again, but I thought I'd share again in case any one else would like to do something similar with their 365 photos.
Amazon Basics Tripod Review
A couple of months ago, I finally caved and bought myself a new tripod. My old one had been designed for a point and shoot camera, and as such, wasn't really designed to take the weight of the Canon Mk3 and a heavy lens! Fearing the worst could happen to my kit if I continued to use it, I knew I needed a new tripod, but just wasn't keen on spending a lot of money on something that only gets used once or twice a month, and the roughest terrain that it is likely to be used on is the carpet in the playroom.
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It's been quite a few years now since I made the switch from Aperture Priority Mode to shooting in Manual Mode, and it was one of the BEST things I ever did to improve my photography skills.
It was like a whole new world opened up to me, and I started TRULY understanding exposure, and in turn, getting the images that I wanted.
Of course, there was a lot to learn, and there are some things I wish I had known before I started!
So, here are 10 things about shooting in Manual Mode that you might just wish you knew…